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Principles of Marketing. Philip T. Kotler, Gary Armstrong. Pearson Higher Ed, Nov 21, 2011 - Business & Economics - 744 pages. This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Learn how to create value and gain loyal customers.Jan 1, 2020 · Video transcript (PDF | 25KB) Empower your students, in class and beyond Meet students where they are with MyLab ® , and capture their attention in every lecture, activity, and assignment using immersive content, customized tools, and interactive learning experiences in your discipline.

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Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students …

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Principles of Marketing, 18th edition. Published by Pearson (September 17, 2020) © 2021. Philip Kotler Northwestern University. Gary Armstrong University of …

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